17-year-old makeup artist, James Charles is breaking boundaries by becoming the first male spokesperson for CoverGirl.


I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. 😊💕 make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jamescharles) on

This New Yorker started to share his love for make up over social media and quickly became a hot commodity. It’s clear to us & his hundred of thousands of YouTube and Instagram followers why he was chosen to represent CoverGirl, boy has got skills!

screen-shot-2016-10-18-at-2-42-41-pmContouring up a storm and having eyebrows fit for a god, Charles is definitely ready to stand along side Katy Perry as the faces of CoverGirl.



Brands are destroying social standards and showing everyone it’s okay to be exactly who you are. I know I’m definitely heading to Rexall to snag some of James’ favourite CoverGirl products to try and look half as fierce as he does. giphy


Pushing back against gender norms, he is killing the make up game & putting the haters to shame. YOU GO JAMES!

Featured image: instagram.com/jamescharles

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