17-year-old makeup artist, James Charles is breaking boundaries by becoming the first male spokesperson for CoverGirl.

 

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. πŸ˜ŠπŸ’• make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! πŸ˜‰ Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jamescharles) on

This New Yorker started to share his love for make up over social media and quickly became a hot commodity. It’s clear to us & his hundred of thousands of YouTube and Instagram followers why he was chosen to represent CoverGirl, boy has got skills!

screen-shot-2016-10-18-at-2-42-41-pmContouring up a storm and having eyebrows fit for a god, Charles is definitely ready to stand along side Katy Perry as the faces of CoverGirl.

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people.com

Brands are destroying social standards and showing everyone it’s okay to be exactly who you are. I know I’m definitely heading to Rexall to snag some of James’ favourite CoverGirl products to try and look half as fierce as he does.Β giphy

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Pushing back against gender norms, he is killing the make up game & putting the haters to shame. YOU GO JAMES!

Featured image: instagram.com/jamescharles

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